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Conduct discovery workshops to determine your personal and business goals and aspirations |
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Conduct market research, including one-on-one discussions and focus groups with your target market
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Document a 12-month marketing strategy |
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Define and document a brand identity system with visual and verbal elements that appeal to your target market |
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Design a system of visual elements that appeal to your target markets, such as logos, business cards, business stationery, and designs for advertising, brochures, postcards, newsletters, presentations, emails, and Web sites |
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Design a system of verbal elements (both written and spoken) that appeals to your target markets, such as tag lines, service names, and "boilerplate" Web and print copy. |
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Develop copy for all advertising, brochures, postcards, newsletters, emails, and Web sites |
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Develop final imagery for all advertising, brochures, postcards, newsletters, emails, and Web sites |
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Integrate imagery and copy to develop final completed advertising, brochures, postcards, newsletters, presentations, emails, and Web sites |
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Deploy any completed Web sites or completed print pieces |
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Deploy any marketing campaigns, including direct mail, email, referral, affiliate, or Web marketing activities |
