The Novaris Group approach is a well-defined 5-step process that Novaris Group uses to develop and deploy each marketing solution. Novaris Group has a checkpoint meeting with you after each step in the process to keep you fully informed throughout each project.

Discover

 

We conduct discovery workshops with you to gather information. We also conduct focus groups, one-on-one interviews, and market research with your target markets to collect information.

Define

 

We document the results of our discovery workshops, interviews, focus groups, and market research and meet with you to inform you of what we've discovered and to validate any planning assumptions.

Design

 

We do a high-level design (page layouts, rough draft imagery, etc.) of any print or Web materials and meet with you before developing final drafts of these materials.

Develop

 

We develop any final copy or graphical elements for both print and Web materials and meet with you to ensure the final materials meet your needs.

Deploy

 

We deploy the completed print or Web materials (usually through the use of marketing campaigns covering the full spectrum of marketing activities including direct mail, email, referral, affiliate, and Web marketing). Throughout the deployment process we do monthly monitoring, reporting, and consultation to fine-tune any ongoing marketing acitvities.

 
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