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What competitive pressures are making
it necessary for real estate agents and brokers to invest more in marketing?
In today's cluttered and ultra-competitive marketplace it is increasingly difficult for real estate agents and brokers to gain competitive advantage. It is true that the past several years have brought unprecedented levels of success for many real estate professionals, but an influx of new real estate agents and businesses has made it more difficult to get noticed.
A number of factors are contributing to an increasingly difficult competitive landscape for real estate agents and brokers.
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The influx of new real estate agents and businesses due to a difficult corporate job market |
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The clutter of real estate advertising that "all sounds and looks the same" |
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The wealth of real estate information (and "misinformation") on the Web |
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The rising interest rates, which may be a precursor to a cooling trend in the real estate market |
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The increasingly sophisticated and savvy real estate customer who may not even want to use a real estate agent or broker in their sales transaction |
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The emergence of discount brokerages in most key markets. |
With all of these pressures in the market, it can be difficult to gain market momentum. However, with marketing solutions from Novaris Group, you are positioned to:
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Differentiate yourself from other real estate agents or brokers. |
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You have strengths and capabilities that make you more suitable than other agents and brokers in your target markets, but does your current marketing strategy communicate those strengths and capabilities effectively? |
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Novaris Group can improve your market position by emphasizing those qualities that make you most appealing to your target market |
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Get noticed in the clutter of real estate advertising. |
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Real estate advertising is notoriously "cheesey." Many well-meaning agents and brokers have fallen into the trap of trying outrageous approaches to advertising to get noticed in their target markets. Yet, studies consistently show that these methods of advertising can have the opposite of the desired effect by turning off prospective customers. |
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With professionally produced advertising from Novaris Group, you are positioned to get noticed in a way that emphasizes your strengths and capabilities. |
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Leverage the Web to its full potential. |
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Industry statistics show that 71% of all real estate customers will search the Web to look for a home. If you aren't receiving the significant majority of your leads from the Web, you aren't using the Web to its full potential.
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With Novaris Group's sophisticated Web capabilities working for you, you'll be positioned to significantly expand your business. |
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Take advantage of economic trends. |
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Recent trends point to an inevitable slight cooling off of the real estate market. This will cause competitive pressure as real estate professionals have to share in a smaller market. Inevitably, some of these real estate professionals will be forced to change careers. |
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With marketing solutions from Novaris Group, you'll be positioned to fill the gap as other, less-prepared, real estate professionals are forced to leave the industry. |
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Succeed with difficult, skeptical customers. |
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Customers have never been better educated about the real estate market. Nonetheless, misunderstandings about real estate agents and brokers and the value of their role continue to abound. |
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With marketing solutions from Novaris Group, you'll be positioned to clearly show the advantages of working with you vs. "going it alone." You'll be able to convert FSBOs, help buyers understand the value of working with your representation, and preserve your commission. |
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Demonstrate the benefits of working with you vs. a discount brokerage. |
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Discount brokerages are typically unable to provide the high level of service most real estate customers need. Novaris Group can help educate your target markets about the benefits of working with you. |
The bottom line is this... with the help of Novaris Group's sophisticated marketing solutions, you'll get noticed by the right type of customer, in the right target markets. Our Web and print materials will communicate clearly to the customer to help them understand why you are the right real estate professional to meet their needs. This results in more transactions and more income to you.
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